Maciej Górnicki

Art Director, UI/UX Expert, Product Design, Generalist

London, United Kingdom

I'm an Art Director with strong 3D and UI/UX skills and a broad technical background, working across games, apps, and interactive digital products.
My strengths:

3D modelling, texturing, and lighting
Taking ownership of a project's visual vision from concept to delivery
A user-first approach — every design decision prioritizes the end experience
Shader programming and VFX creation for UI, 3D, and 2D
Solid knowledge of rendering pipelines across mobile, PC, and AR
Communicating easily across disciplines — art, engineering, product, and marketing

Experience
My core craft is digital art — lighting, modelling, and texturing — which you can see throughout my portfolio. I work with a wide toolset including Modo, 3ds Max, ZBrush, Substance Painter/Designer, Marvelous Designer, Unity, Photoshop, and Octane and Arnold renderers.
I have over a decade of experience in interactive product development, with 10+ shipped titles across PC and mobile, plus art direction for education apps, AR experiences (HoloLens 2), product design, and web. I know the full production process end to end — from early prototyping through optimization and release.
I've designed UI for many projects, covering visual design, animation, VFX, and complete UX flows — from wireframes to production-ready interfaces.
On the technical side, I have several years of C# experience: gameplay logic, UI functionality, and custom tooling for Unity, along with work in custom engines. I've also worked with C++, porting graphical effects like SSAO and depth of field to Unity and writing custom shaders for a range of projects.
In my own time I prototype new product ideas — experimenting with social mechanics, RPG elements, and free-to-play design to explore new kinds of mobile experiences.

Skills

Software proficiency

3ds Max

Blender

Modo

Photoshop

Substance 3D Painter

Substance 3D Designer

Marmoset Toolbag

Unreal Engine

ZBrush

Unity

Marvelous Designer

xNormal

V-Ray

Arnold

Photoscan

Visual Studio

PopcornFx

Custom Engine

Octane Render

Figma

Claude

Experience

July 2015 - Present
Creative Director at gbFactory
London, GB
Founder of a boutique studio dedicated to crafting unique, artful, and memorable experiences by blending creativity, technology, and passion
August 2019 - January 2025
Art Director at MindTrust Labs
Helsinki/London
Current Responsibilities:

• Helping Build Art Team

• Leading Artistic Direction

• Designing UI/UX

• 3D Character Creation
August 2018 - August 2019
Senior UX/UI Artist at Wargaming
Helsinki
March 2017 - August 2018
Artist at Zynga
Helsinki, Finland
Responsibilities:

• Character Design

• UI Design

• Writing Shaders in Unity and 3ds Max

• Offline rendering in 3ds Max and Blender

• Sculpting and 3D modelling

• Unity knowledge support

• Texturing
October 2016 - March 2017
3D Artist at Reforged Studios
Helsinki, Finland
Responsibilities:

• Creating content for the game.

• Creating effects (Shader programming)

• Managing outsource
January 2016 - October 2016
Technical Artist at Dazzle Rocks
Helsinki, Finland
Responsibilities:

• Supporting Art team with technical understanding of art and game development.

• Graphics programming and maintaining high visual quality of the project.

• Tasks related to VFX, Tool Programming, 3D Modelling.
March 2014 - June 2015
Technical Artist, 3D Artist, UI Artist at GameLab
Turku, Finland
Responsibilities:

• Supporting Art team with technical understanding of art and game development.

• Graphics programming and maintaining high visual quality of the project.

• Tasks related to VFX, Tool Programming, 3D Modelling.
March 2013 - March 2014
3D Artist, Level Designer at Intermarum
Opole, Poland
Responsibilities:

• Creating 3D content.

• Programming and designing prototypes gameplay, AI, UI, editor tools.

• Graphic programming and mantaining high visual quality of games

• Build and release management.
May 2011 - March 2013
Co-Founder at Kiwi Flying Mad
Opole, Poland
Responsibilities:

• Creating art for whole projects from prototypes to final game.

• Designing every aspect of the game.

• Support programming.
January 2011 - January 2012
3D Generalist at Digital Imaginary Studios
Opole, Poland
Responsibilities:

• Modeling and texturing 3D objects.

• Mainly creating models of cars and industrial parts

Productions

- Video Game
  Paranormal Activity: The Lost Soul
- Year
  2021
- Role
  Art Director/Technical Artist
- Company
  MindTrust Games
- Mobile Game
  Battle Tanks
- Year
  2019
- Role
  Senior UI Artist
- Company
  Wargaming
- Mobile Game
  Farmville 3 - Animals
- Year
  2019
- Role
  Artist
- Company
  Zynga
- Mobile Game
  Legion
- Year
  2017
- Role
  3D Artist, Level Designer
- Company
  Reforged Studios
- Mobile Game
  7 Legends
- Year
  2019
- Role
  Technical Artist
- Company
  Dazzle Rocks
- Mobile Game
  7 Legends : Run
- Year
  2016
- Role
  Technical Artist
- Company
  Dazzle Rocks
- Mobile Game
  Biathlon X5
- Year
  2015
- Role
  Level Designer, 3D Artist, Technical Artist
- Company
  GameLab
- Video Game
  Race to Mars
- Year
  2016
- Role
  3D Artist, Level Designer, UI Programmer
- Company
  Intermarum
- Video Game
  Leisure Suit Larry: Reloaded
- Year
  2013
- Role
  Programmer, Level Designer
- Company
  Intermarum
- Video Game
  Bajkoteka - Rzepka
- Year
  2013
- Role
  Main Programmer
- Company
  Intermarum
- Video Game
  Happiness (Unity DirectX 11 Contest)
- Year
  2013
- Role
  3D Artist, Designer
- Company
  Kiwi Flying Mad
- Mobile Game
  Lost Story
- Year
  2012
- Role
  3D Artist, Designer
- Company
  Kiwi Flying mad
- Mobile Game
  Against Gravity
- Year
  2011
- Role
  3D Artist, Designer
- Company
  Kiwi Flying Mad
- Mobile Game
  Bouncy Volleyball
- Year
  2011
- Role
  3D Artist, Designer
- Company
  Kiwi Flying Mad

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